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E-mail Etiquette for Much More Effective Messages
George Colombo
Influence Technologies, Inc.


October 1, 2000

H ow to use E-mail to communicate effectively...

Use a meaningful subject line. Many people receive dozens of E-mail messages a day -- business, personal and junk. To get your message read, give it a subject line that tells the recipient why he/she should read it.

Trap: “Overselling” a message by saying it’s more important than it really is. That could result in none of your messages ever being read again.

Be concise. E-mail is for brief, easily read messages -- not lengthy letters or reports.

Use plain text. Your E-mail program may be able to handle all the fancy graphics found on Web pages. But many cannot -- and fancy graphics distract from the main message. So stick to simple text messages.

Use correct grammar and spelling. Almost all E-mail programs have a spell checker. Use it.

Avoid lengthy attachments. A large document can “choke” the recipient’s E-mail, especially if using a dial-up connection on the road. Don’t send a large document unless the recipient wants and expects it.


Bottom Line Business interviewed George Colombo, president, Influence Technologies, Inc., sales training and marketing firm, Winter Springs, Florida. www.influencetech.com

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